Search ErieReader.com
DonateBest of ErieTicketsAdvertiseDistributionIssuesAboutContactEventsNewsletter
Close
Donate!
Best of Erie 2025
The Reader Beat
Tickets
Newsletter Signup
Erie Reader Business Quarterly
City Guide
Events
Opinion
Features
Issues Archive
Events Calendar
Advertise
More
Arts & Culture
Business
Columns
Community
Environment
Film
From the Editors
Gem City Style
Local, Original Comics
Music Reviews
News & Politics
Recipes
Sports
Theater
Distribution Locations
About Us
Contact Us
Issue Archives
Internship Opportunities
Write for Us
Share:
BloggERy

On Any Given Election Tuesday

Would a different election strategy have won Romney the presidency?

by Jay Stevens
View ProfileFacebookTwitterGoogle+RSS Feed
December 24, 2012 at 11:38 AM
Mother Jones

 You might have seen reference to the Boston Globe's recent deconstruction of Romney's presidential campaign, but likely only to pull out this quote from Tagg Romney:

He wanted to be president less than anyone I've met in my life. He had no desire to … run.

 

Uh...riii-i-i-ight.

The article lays out the missteps and miscues and other assorted errors and strategic mistakes the Romney campaign made and the Obama campaign did right. It's a pretty fascinating read, and I expect to see more and better analyses of the Obama campaign's groundbreaking and technologically advanced ground game.

That said, I'm not exactly sure if ground games and campaigns are the end-all-be-all of election outcomes.

Yes, you can lose an election if you punt a campaign. But -- and I'm getting a bit blasphemous here -- I think bad campaigns are the product of bad candidates, which are the spawn of losing political factions. That is, I don't think Romney's strategic decisions cost him the election. I don't think a different campaign would have resulted in a different outcome.

That is, I think the Obama campaign was so well funded and well run because it was more likely to win. 

In that way, it's like money in politics. From the Freakonomics blog:

What Levitt's study suggests is that money doesn't necessarily cause a candidate to win — but, rather, that the kind of candidate who's attractive to voters also ends up attracting a lot of money. So winning an election and raising money do go together, just as rain and umbrellas go together. But umbrellas don't cause the rain.

The implication here is that money doesn't mean anything more than as an indicator of probable success. I would disagree with that. I would add that money allows a narrative to be created around the candidate. That is, money won't buy you an election, but it does get you to a nationally televised podium, because the media won't take you seriously unless you have it, and from the proper sources. A candidate that runs on Internet-raised money bombs won't be taken seriously, either. Money gives a candidate the ability to win. The candidate still has to win, though.

I think Obama's ground game was so successful because, given his politics and policies, he had more opportunity to connect with American voters than Mitt Romney, who operated from a narrow ideology with a narrow base. Obama's ground game enabled him to capitalize on those opportunities, and Obama won. Obama's ground game wasn't the difference in the election; it was a critical tool that did its job at the right time.

So, as much as Tagg Romney and other Romney allies want to believe that the presidency was just a different ad strategy from their grasp, what's more likely is that Romney would have lost no matter what strategy he pursued, largely because of the politics he represents and the social and political conditions of the country at the time of the election.

Featured Events

Today Tomorrow This Weekend

Men at the Museum

Community & Causes
Jun. 10th, 6:06 AM

Live Music at the Flagship City Food Hall

Music
Jun. 10th, 6:06 AM

14th Fest

Music
Jun. 11th, 6:06 AM to 10 PM

East Erie Satellite: Pardon Project Of Erie: Resolution, Restitution, And Redemption

Community & Causes
Jun. 11th, 6:06 AM to 7:30 PM

Thursday Night Trivia With Adam

Hobbies & Interests
Jun. 11th, 6:06 AM

Submit Your Event   View Calendar

June 2026: Pride
Erie Reader: Vol. 16, No. 6
View Past Issues
In This Issue
Erie Reader Business Quarterly
« Download PDF
View Articles »
Erie Reader Best of Erie City Guide 2023-2024

Popular This Week

COVID-19 Cases Rise Slightly In Erie County, Across Country

xRepresentx, Vice, Counterfeit, Cop Torture at BT

Ludacris Shows Behrend Some Southern Hospitality

Best of Erie 2014 Finalists

Hangin' Out at the South Pier

Related Articles

Tiger Maple String Band is spending St. Patrick's at Sprague's

by Ryan Smith3/17/2017, 5:04 AM
DD ... check. Go get some of your Patty's on at Sprague Farm and Brew Works!

Looking for a scary good time?

by Ryan Smith10/31/2016, 12:42 PM
Get your Halloween Night fright on at Ghost Lake.

Shining on the last night of Night Lights

by Ryan Smith8/27/2016, 12:00 PM
A quick Q-and-A with one of the festival's mainstay favorites: Aqueous

Shining (even more) on Night Lights Music Festival

by Ryan Smith8/26/2016, 3:04 PM
A quick Q-and-A with one of the festival's amazing performers: Tyler Smilo of Daybreak Radio

Shining (some more) on Night Lights Music Festival

by Ryan Smith8/25/2016, 5:06 PM
A quick Q-and-A with one of the festival's amazing bands: GNOSiS

Shining on Night Lights Music Festival

by Ryan Smith8/24/2016, 5:44 AM
A quick Q-and-A with one of the festival's chief founders, organizers, and musicians: Scott Molloy
Member of Reporters Shield
© 2026 Great Lakes Online Media
PO Box 10963  //  Erie, PA 16514
Terms of Use Privacy Policy