Groups Coordinate to Unite Community with #WeGotThisErie
The campaign launched today seeks to create a branded movement during the COVID-19 pandemic
The City of Erie emphasized that social distancing doesn't mean social disconnection as it launched the #WeGotThisErie Campaign.
Inspired by other attempts to unify communities across the country, this campaign is a grassroots movement started in response to the non-essential business shutdown in March. The campaign began with Allburn Florists, as they sold green bows to tie outside houses, businesses, trees, and lampposts, asking customers to post pictures of their bows to show local support.
Several organizations, including the City of Erie, Erie County, the CelebrateErie planning committee, the Erie Regional Chamber and Growth Partnership, the Erie Downtown Partnership, VisitErie/Erie Sports Commission, R. Frank Media, Gibbens Creative, and Erie Arts & Culture will share content via social media in the upcoming weeks to keep the community interconnected.
The City of Erie helped kick off the campaign Tuesday morning, sharing a video with the message that, "Right now we pause, but we will overcome."
With footage of sporting events, past celebrations, and the public at large, the video contains memories of times the community has come together in the past. It also shows the messages marked across the city currently that encourage the public during times of crisis and closure.
There is a digital toolkit online that includes branded images in the campaign's signature green (hex code #94c93d) to use for cover photos, profile frames, and digital stories on Facebook, Instagram, and Twitter. The public is asked to use the hashtag #WeGotThisErie to share stories of inspiration and resilience during the global pandemic.
As the message says, "Come together by staying apart. Erie, we got this."